As politics increasingly looks backwards, fashion seems determined to move everywhere else.
Across the world, the growing visibility of far-right politics has brought renewed conversations around “traditional values”, femininity and the role women should occupy in society. Online, the rise of the “trad wife” aesthetic has transformed domesticity into something aspirational: soft dresses, perfectly curated kitchens and a return to a supposedly simpler version of womanhood.
But while politics romanticises tradition, fashion is becoming increasingly difficult to contain.
This summer, femininity has appeared louder, brighter and more playful. Teal and coral sit alongside trending colours, while polka dots, exaggerated silhouettes and deliberately eccentric styling reject the idea that being feminine must also mean being conventional. The modern feminine wardrobe is not necessarily interested in appearing modest, obedient or easily defined.
Of course, a polka-dot dress is not a political statement in itself, but fashion has always reflected the cultural tensions of its time. What we wear can communicate identity, belonging and, occasionally, resistance.
Perhaps that is where the politics lies. At a moment when some voices are attempting to redefine what a “traditional” and “real” woman should look like, fashion offers something far more complicated. Femininity can be domestic or disruptive, soft or excessive, classic or daring.
And more importantly, it can still belong to women themselves.
As British identity becomes increasingly contested, perhaps fashion's refusal to settle on one version of womanhood is exactly the point.
Written by Jade Andrade
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https://www.whowhatwear.com/fashion/fall/autumn-fashion-colour-combinations-2026
https://www.whowhatwear.com/fashion/trends/teal-color-trend-2026
https://globaldialogue.isa-sociology.org/articles/the-weaponization-of-fashion-by-the-far-right
https://www.indiependent.co.uk/identity-fashion-fight-authenticity-fight-against-far-right/?amp=1
https://scilog.fwf.ac.at/en/magazine/once-on-the-far-right-now-a-hipster